Earlier this week, a team from the agency and I flew to Austin to conduct the 3rd annual Digital Marketing Summit. This year, we focused our content on Toyota dealerships, although the material could be applied to any dealer.
At the conference, there were more than 40 dealers and partners in attendance. It featured three speakers from Google, as well as presentations by our COO Gayle Rogers and myself.
We started these summits last year at Google’s headquarters in both Austin and New York. Each time we host one, our processes improve and the content is refined. It is important to learn from past experiences to improve your outcomes in the future.
I look forward to continuing the Digital Marketing Summit next year, and we plan to open the conference to even more dealerships.