I believe one thing in business that’s really held a lot of people back is complacency. It’s that false sense of feeling like what they’re doing should be good enough, and a justification for doing nothing more. Why? You’ve heard the quote, “It’s not my job.”
Driving Innovation is the exact opposite of that mentality. You always have to be looking to see what’s next and what is happening around you. The ability to move quickly while juggling several tasks, and still creating enough time to look ahead and think about what other companies are doing—that’s how you improve your brand, with new opportunities and possibilities.
Some people call it throwing spaghetti against the wall to see what sticks—I’m not sure if that’s true or not, but it can be a good starting point. What I’ve always enjoyed about my job and my career is the reality that you can always be inventing something new. It starts with taking something you’ve done and figuring out how to make it even better going forward.
Today, some of that comes with new tools and software, dealing with AI and advancements in the modern world. But some also comes from just thinking about the day-to-day—how you simply do stuff. The reward is the realization of what you can do to make yourself—and what you’re doing—infinitely better.
Driving Innovation is having the will and discipline to do more to better yourself and your team.