No two dealerships are alike, but for clients we handle across the country,  the attitude and processes that lead to success are compatible. This is a comparative analysis of two very diverse dealerships.

To keep this anonymous, Dealership A is a dual point, family-owned operation in a town of a little over 18,000;  Dealership B is corporate-owned import store with a metro over 1.5 million, and as diverse a population make-up as you could imagine. Both stores are successful, aggressive marketers, and that attitude is reflected with their outlooks for the year-end, and heading into 2025.

Riding on the push from robust Black Friday sales, both dealerships are currently enjoying a good December. With enhanced year-end incentives, Dealership A added budget to push trucks in a retail TV message, a move easily accomplished. Dealership B is adding a drop-down to their website under new cars in navigation promoting after-sale vendors and accessory specials, a good digital move with increased online shopping.

Moving into 2025, their mindset is a mix of Back-To-Basics and Full-Speed Ahead. Dealership A feels they are most effective by focusing on “a little bit of everywhere…no secret sauce, just a good mix.”  The 2025 goal of this store, as with many dealerships, is getting back to where they were pre-2024. How? By staying top of mind as the market picks up, and in a smaller market, is a very achievable, necessary goal.

The larger metro dealership will continue with its aggressive, consistent, direct mail program. As the GM said, “I witness people coming in with the mailers in hand, our strategy now needs to focus on expanding  the ethnic mix.”  That said, Dealership B is evaluating all avenues of Hispanic spend, “We need to measure the effective balance for ad dollars being spent – too little, or too much.”

The most-talked about tool for 2025 will be introducing AI into the industry’s culture and processes.  Dealership B is interested in the AI products now available, but holding off until later in the 1^st Quarter to see how corporate views implementing AI. Although much smaller in size and employee numbers, Dealership A is measuring the potential benefits AI brings, because no doubt, it’s coming.

Both dealerships are concerned about inventory levels, particularly for popular models that have not reached pre-pandemic levels.  For the truck market, each store is looking at a significant branding effort to be top-of-mind as Truck Headquarters.  On the question of EV, they share the feeling EV will not be a big deal in 2025, and will focus on gas vehicles

Reviewing the above comments from each client’s Meeting Reports, the desire is mutual to ‘Look Back’ to the normal days (if that is how pre-COVID can be defined).  But with only weeks until the New Year arrives, enthusiasm for a big 2025 is growing.  It is exciting to read how these two diverse dealerships are working to Plan Ahead, closing out strong, and preparing for the best yet to come.

Because big or small, success always fits perfectly!

It will be 10 years ago this January that I invited our team members in a Welcome to 2015 letter to make a “Great Impression!”  Not only was the letter on each employee’s desk when they arrived back after the holidays but also balloons and flowers to support my mission.

The letter opened with a question:  Want to be impressive? Make a Great Impression.  It went on to say:  It’s as important to make a Great Impression on a fellow employee as it is to make a Great Impression on a client or vendor.  At the end of the day, if you are the person who makes a Great Impression, you feel great!  Ask yourself in the morning, “What kind of impression am I going to make on everyone I meet, talk to, and deal with, everyone who walks by me?”

There was a challenge to each employee as well for that first month in 2015:  I would like everyone to take 5 minutes each morning to speak with someone in the office you normally would not have contact with.  How?  Start with saying “Hello!”  That interaction became the foundation for one of our current Core Values: Create a Positive Environment – take action in every situation to have a positive attitude.

Fast forward to this past Monday and our monthly kickoff get-together with all the employees.  One of the highlights of this time is called ‘Shout Outs’ where an employee can single out a co-worker for outstanding work, or just being a good person.  One of our newest team members, Helen Abele, had her name called three times with a Shout Out.  While she was not there to receive the recognition, for a newbie, it was impressive.

Later that same day, we received word that Helen had passed away in her sleep at the age of 24.

On her ‘Welcome New Employee’ profile, Helen had written how much she enjoyed Christmas with her family and playing Dirty Santa.  Her biggest fear was ‘paper cuts’ and for a young lady who had earlier undergone heart surgery, it says a lot about her personality – one department head described her as ‘a rising star just filled with electricity.’  Even more overwhelming was hearing her parents say how much Helen enjoyed being with us.

I share this as we enter the holidays to remind all of us how important it is to realize there are few certainties in life. In times like this, we are told to hug our loved ones, and I assure you my family is going to be hugged…and a few close friends…hope you do the same.

In your comings and goings – and it’s not a challenge – this is your invitation to feel great…Say Hello!

For the Holidays…For Helen.

The University of Alabama Crimson Tide and the Auburn University Tigers face off Saturday in Tuscaloosa before a crowd of 105,000  for what is now called The Iron Bowl.  It can be a contentious time for fans of this rivalry, it always has been.

The first game between the two state schools was played at Lakeview Park in Birmingham, Alabama, on February 22, 1893. Auburn won 32–22, before an estimated crowd of 5,000. Right out of the gate, there was disagreement:  Alabama counted the game as the final matchup of the 1892 season while Auburn recorded it as the first matchup of 1893. One article I read had a comment, obviously from a Bama fan:  “I was actually there, Auburn cheated!” This year, with the Tide dropping 3 games and Auburn a few more than that, the winner owns bragging rights.

That’s the prologue for our topic of Head Coach TV G.O.A.T. Getting down to business, this Saturday will mark the first time since 2007 that Nick Saban won’t be on the sidelines coaching in the Iron Bowl. Even though Coach Saban was 11-8 against Auburn in his career, his presence will be missed—to a degree, at least.

Has any coach, at any level, been as visible as Nick Saban in the first year of retirement?  From ESPN Game Day to his commercials for Home Depot, to fishing with Coach Prime and the Aflac duck.  But he saved his best work for the Vrbo national campaign.  Call it type-casting, but his delivery of the copy was superstar.

With all the accolades Coach Saban is receiving, and as one of his biggest fans – our agency had the opportunity to work with him on commercials for the Birmingham Mercedes-Benz launch – I have one more entry for you to consider as the Head Coach TV G.O.A.T.

Paul ‘Bear’ Bryant was a legend as Head Coach at Alabama from 1958-1982.  He was known for his trademark houndstooth hat, deep gravely voice, and dominating stature.  Sunday afternoons in Alabama were planned around watching his replay show on TV.  His commercials for the show’s sponsors were on the simple side for production values.

But one time, for South Central Bell, Coach Bryant did a Mother’s Day commercial that still stands as a classic: an unforgettable closing line, and one continuous shot from beginning to end.

I hope you take the time to view my two nominees for Head Coach TV G.O.A.T.  Let me know what you think, and if you have any other favorites for this honor.

Wrap up the 2024 Thanksgiving week, enjoy the game, and if there is some special person you’re thankful for, give them a call, you will be glad you did.

The arrival of Thanksgiving comes at the perfect time this year.

For me, Thanksgiving is the one holiday that is meant to bring families together, no matter how diverse, or how difficult being sociable may be. Coming out of an over-emotionally charged election and hearing psychiatrists tell people if they choose not to spend time with relatives who voted differently than them, it’s OK. If that is the case, we need a look back to when and why Thanksgiving became a national holiday.

President Abraham Lincoln issued the official national declaration in 1863 to help heal a country suffering from a Civil War.  And the invitation to celebrate included ‘those who are at sea and those who are sojourning in foreign lands.’  At that point in history, those words accounted for just about everyone, and in every situation, then and now.

How important is celebrating Thanksgiving with all the trimmings?  Ask war veterans who ate their turkey and cranberries in a foxhole – and were thankful.  Ask homeless people who can come in and enjoy all the trimmings because of generous support to charities and foundations who every year serve the less fortunate.

Ask me, and just like you, the happy memories of a day spent with family – the entire family – fall into the category of more than special. Good food, football in the yard, a walk in the woods, great stories from great-grandparents…and more good food.

The proper  manner of celebrating this holiday is noted by author Chuck Swindoll who said, “It’s called Thanksgiving, remember, not Thankskeeping.”  So, I am going to offer this advice:  keeping those personal emotions under control and giving yourself priceless memories is the right choice.  It is OK to not talk about politics, and those in Alabama probably should avoid discussing the Iron Bowl [which splits families with both Auburn and Alabama football ties more than any election.]

As an American, as a business owner, as a husband, father, brother, and son, the blessings abound, and for that, I thank God. I hope each and every one of you enjoy the holiday with family and friends. It is more than the Thanksgiving meal; it is that Thanksgiving feeling.

10 years ago, I read an article reprinted from Elite Daily titled “20 Things that Mentally Strong People Don’t Do.” It was a unique angle illustrating how actions not taken most often produced the most positive results, and in the shortest time, which is exactly what successful businesses strive for.

When looking at the don’ts of that years-old list side-by-side to the dos of our Core Values today, it was interesting to see the parallel reflection in the foundation blocks of our company.

 Mentally Strong People DON’T                                Strong Automotive DOES

True today, 10 years ago, and over 500 years past:  “I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough; we must do.” -Leonardo da Vinci

As Thanksgiving nears, I am thankful for the opportunity to work with every client we are blessed to serve. And above all, for our entire team…believing, achieving, and succeeding by doing!

My intent is to not ruffle anyone’s feathers, but with what I’ve seen and read on social media in the one week since the election, I can hear those feathers ruffling already.

I am not downplaying the importance of the election, but the reaction to the outcome is bizarre, with some of the cruelest and saddest comments I’ve ever seen. People are so upset that they are taking days off work, college campuses are closing, and support groups are being offered across the country. They are writing, “I’ll never friend some of you again,” and “Purging all my friends list to know who my friends are.”

People have gotten so uptight and so full of themselves, that they let something this small – in the grand scheme of life – overwhelm them in anticipation of unknown future outcomes.  One lesson we should have learned these past weeks: will you ever again trust a pollster predicting events yet to come?

The ability to take a loss can be one of life’s greatest lessons, it has been in mine.  Call it the ‘step-back’ moment. When you lose something, you lose for some reason, either your ability, your plan, your execution, your strategy, or your resources. You must face the loss, and figure out how you are going to come back better.

What is one of the most gratifying moments in the agency business?  The answer is when you do not win a pitch – but six months later the same client calls you back in, you close the deal, and build a great relationship. I am thankful for who I am and blessed for the people around me who taught me how to take a loss and move on.

On one hand, it makes me sad to think about what has caused America as a society to get so soft.  You will not learn how to lose by cowering or shrinking in a corner, nobody can cower with pride.  Heard this quote a year ago, but I don’t remember who said it: “If I could teach my kids one thing in their lives, it would be to have true grit.”

Everyone should know who said this:

“I’ve missed more than 9000 shots in my career.

I’ve lost almost 300 games.

26 times, I’ve been trusted to take the game-winning shot and missed.

I’ve failed over and over and over again in my life.

And that is why I succeed.”

– Michael Jordan

Thanksgiving is almost here, the only ones with ruffled feathers should be the turkeys.

Yes, I was ready for all the political ads to go away.  And the first normal commercial I saw could not have made me happier.  It was for the Big Oak Ranch for Boys and Girls reaching their 50 Years milestone.

At a time when our country is struggling with differences, nobody in my opinion has made a more positive footprint of difference than Big Oak Ranch founder John Croyle and for the past several years, his son, Brodie.  I invite you to visit their website and get the full story of how their mission began in Gadsden, AL and how it has endured for 50 years.

Here is an excerpt from the Big Oak Ranch 50 Years website:

“Hope still changes everything. What started with one home for five boys is now a network of ministries dedicated to giving abused, abandoned, and neglected children a stable, loving Christian home and the opportunity to experience God’s grace…

This mission is deeply rooted in the four promises we make to every child who calls Big Oak Ranch home.

We Love You.  We Will Never Lie to You.

We Will Stick with You Until You Are Grown. There Are Boundaries.

In those four promises, our children find love and emotional support…But mostly, they find hope and the chance to discover God’s true purpose for their lives.

Since 1974 more than 2,000 children have called Big Oak home. Today, we have 11 homes for girls and 14 homes for boys. In the past year alone, we’ve served 205 children from 12 states. Through Planting Oaks, we’ve helped like-minded ministries serve more than 6,500 children in 33 states.”

The Big Oak Ranch mission for the past 50 years has been Changing More Lives, and focuses anew on the next 50 year of caring for children through the love of Christ.  Give a gift in support of their 50/50 Vision. Heading into the holidays, this is a perfect time to help children in need see the bright light of hope in their world.

www.bigoak.org/donate

The votes were cast, and the results announced Tuesday evening caused anxiety for Americans from coast-to-coast.  How could this happen?  What were you thinking?  Don’t you watch the games being played?

Before you assume these reactions were to November 5th’s Presidential election, there was another vote last Tuesday night. ESPN unveiled the first listing of teams and their standing for the Bowl Championship Series’ new 12-team playoff – that’s 8 more teams than the old model with just 4 teams.  You would think the expanded format would mean more happy fans, but complaining was rampant from fans of teams that missed out, and of teams that made it.

Criticisms on various social media platforms  ranged from regional prejudice, to traditional old-crony favoritism. Probably even had some fans of Southern Methodist University [SMU – 13th ranked] upset that Notre Dame [10th ranked]  got in…Methodists vs Catholics, get it?

To say the anger index of fans  was elevated is an under-statement, but what stood out to me was the number of head coaches mentioning their team’s resiliency to move on and upward.  There are more games to be played, and new votes each week until the season’s end.

The Presidential election, that’s a different story:  the vote is in, and next election in 4 years.  What I found most interesting was information revealed in the Voter Exit Polls with average citizens systematically questioned after casting their ballot.

Of course, the main issues that determined who got their vote reflected concerns for the economy, the country’s perception, the borders, abortion – difficult issues we hope everyone can work together on for satisfying solutions.

But what about America’s resiliency?  The Exit Poll survey said that over 60% believe our country’s best days are ahead, still to come.  I love that!  If the response had been 70 or 80%, even better, but a majority still  have a positive attitude.

Merriam-Webster defines resiliency as “an ability to recover from or adjust easily to adversity or change.” Some may view the Presidential Election as adversity, for others it may be change, but the key words for growing and prospering  are ‘ability to recover’ and ‘adjust easily’ – just one more way of saying, “Attitude is Everything!”  On that positive note, we can all agree.

I am sure the sun came up today, despite the drizzly rain falling outside.  And as this day unfolds, life will move on no matter what the weather or other circumstances.  To me, each day is the next chapter of my life, with the title often to be determined by the choices I make, ready or not.

Top of mind this morning is the Presidential election.  I think back on all these events experienced in my years, and no matter the outcome, whether it was a bitter battle down to the wire or a clear-cut victory, life went on.  For our country, we hope and pray for the best, always have, and always should.  The next chapter will be what it is, just like all the chapters already titled, like Off to School or Cool Kid or First Job or Start Business,  and the best chapter for me…Love & Marriage & Family.

All those chapters had their ups and downs, and whether it was dumb luck or providence, here I am today.   To paraphrase C.S. Lewis:  Getting through this life is like crossing monkey bars…only when you let go and reach out for the next bar, can you move forward.  Remember that moment at the playground?  I might fall, I might get hurt, I don’t want my buddies to laugh at me – but you made that choice to move on,  and never looked back.

It’s the choices we make that set the stage for the next chapter.  I have often said to my clients, ‘Hope is not a plan!’  The meetings I have today, the time I spend with my employees, the treasured time I spend with my wife and children, and the outcome of this election – for all of these I do hope for the best, I have put in the work to handle what I can, but I know from experience, everything will be what it is.

When was the last time you experienced something for the first time?

No matter what, handle it and make this next chapter one of the best.

God Bless America!

I am beginning a new periodic theme for our blog titled “Sign the Wall!”

Here’s the back story.

When you visit our offices, you will see a bold piece of wall art titled “ENTHUSIASM CREATES ATTITUDE.” It is a company mantra, and is represented by our employees in so many ways – both in the office and out in daily life.

While idly surfing the internet not long ago, a picture of famed (and defamed) actor Johnny Depp appeared. What was unique about it was Depp being in costume as his famed character Captain Jack Sparrow, seated on a hospital bed and talking to a young patient who looked overjoyed.

It turns out as Depp travels the world, he brings his pirate costume and has made it a point of visiting children in hospitals in Australia, Canada, Paris, and more. According to the story I read, Depp’s visit to this hospital in Spain was over two hours, chatting with patients and families in pediatric and oncology wards.

Medical experts commented that a celebrity visit such as this has a great impact, including improved self-esteem and confidence, distraction from illness, improved optimism and a morale boost.

The last time I saw Johnny Depp in the news was, like most of you, during the Amber Heard trial – it was not a highlight moment. But after reading about Depp’s acts of repeated kindness, his voluntary enthusiasm  toward children in long-term hospitalization, I am going to give him his due – Johnny Depp can sign the  ENTHUSIASM CREATES ATTITUDE wall any time he’s in town.

I am also excited to announce Strong Automotive is also going to create a new honor for our employees who go above and beyond in community service – they will sign the wall, and I will sign a check for their favorite charity.

And if you have someone you would like to nominate, send me their story… it’s a big wall!