As I travel around the country exposed to a lot of different dealership owners, I get to see a lot of things. There are many different styles, concepts, strategies, and ideas at play. Usually, I get to walk away from each meeting/visit picking up something new. It truly may be the most rewarding part of my job besides the constant winning that makes it so rewarding.
A lot of times, I see areas of opportunity in most places. There are things that people are not doing for their business that I have seen other people in other places do and become successful because of. That was not the case today in Omaha, Nebraska.
About seven years ago, I got my first assignment in Omaha with a guy who totally took me by surprise. After several calls/discussions on the phone, he seemed to know what he was talking about from a business standpoint, and I had nothing but time on my hands with zero to lose. So, I flew out to Omaha in December to meet him. When I say it was cold, getting off the plane was a whole new kind of cold, something I had never experienced. My bones even felt cold.
Then, to my surprise when I showed up at the meeting, this guy looked like he was barely out of college. I thought to myself, how is this guy going to make a decision to hire us? Myself being someone who people often think is younger than I actually am, my only way to keep myself positive was to think that I used to be this way. As it turned out, not only did he hire us, but the last seven years together have turned his business into an absolute empire. They have added dealerships, become number-one in their state across almost all brands, built a massive used car operation, and then today he walks me through his new car wash that he is building that, yet again, will be the largest in the state.
As I walked around with my client, now also a friend, I thought about what I might learn from today, and this is it: you can never dream big enough. There are very few people in this world who dream big. Even fewer have enormous dreams. But I saw living proof of it today in Omaha and will encourage everyone I know to always think that way.






