MESSAGING MATTERS: Our Mighty Caseys Didn’t Strike Out

MESSAGING MATTERS: Our Mighty Caseys Didn’t Strike Out

Occasionally, a company meeting becomes something more than a kickoff or a checklist. This morning was one of those moments — a chance to pause, reflect, and recognize the people who make progress possible every single day.

Today we celebrated two extraordinary professionals: Casey Boltz, marking 10 years with the company, and Casey Quattlebaum, celebrating an impressive 20-year career. In an industry as demanding and fast-changing as automotive, that kind of tenure isn’t measured by time alone — it’s earned through trust, adaptability, and consistent excellence.

Casey Boltz was our first team member dedicated entirely to Dealer Co-op, a role born from both necessity and accountability. What followed was pure Casey B: ownership, humility, and an unwavering commitment to mastering every detail of the job. She never sought the spotlight, yet earned it daily through precision, reliability, and genuine appreciation for her teammates. Her impact has been steady, meaningful, and lasting.

Casey Quattlebaum joined us as a 20-something who readily admitted she didn’t know what a media buyer was — and said it with her trademark humor. In reflecting on the early days, she described a company (and a boss) that was a little weird, fiercely creative, and relentlessly driven to succeed. What others might have found unconventional, Casey recognized as an opportunity. Over two decades, she has worn many hats, helped shape roles that didn’t previously exist, and grown right alongside the organization. Her influence reaches far beyond performance metrics; it lives in our culture.

Both Caseys echoed a theme that resonated throughout the morning: “Yesterday’s home runs don’t win today’s games.” Success requires readiness, growth, and showing up prepared — season after season.

In Strongville this morning, there was joy. Our mighty Caseys didn’t strike out — and they’re still stepping up to the plate.

 

MESSAGING MATTERS…Paying for Your Raising

MESSAGING MATTERS…Paying for Your Raising

Spring Break 2026 has come with an unexpected way of holding up a mirror.

Driving through beach towns recently, I noticed electronic signs flashing curfews—7 p.m., 8 p.m., everywhere. Fox News, CNN, the same story on repeat. And I couldn’t help but laugh. Because when you’ve got kids—especially my youngest one—you start hearing an old phrase with fresh clarity: you’re paying for your raising.

All those late nights, wild ideas, and ‘what could possibly go wrong’ moments from my own Spring Break days? They didn’t disappear. They multiplied. They turned into security officers, barricades, and rules designed to protect the next generation from what mine normalized.

That idea doesn’t stop at parenting; it shows up clearly in business. The automotive industry is no different. The last six years—COVID disruptions, supply shortages, inflated pricing, high interest rates, massive pushes into electric before the market was ready—weren’t accidents. They were choices. And today’s negative equity, pressure on consumers, and manufacturers’ EV losses are part of the bill coming due.

Here’s the good news: everything will be okay. But only if we dig in. Markets, like families, are reflections of what we’ve built. Messaging matters. Ownership matters.

Because whether it’s raising kids or running a business, the truth remains the same: what you sow, you reap. And eventually, everyone pays for their raising.

 

MESSAGING MATTERS: Blessings > Lessons

MESSAGING MATTERS: Blessings > Lessons

I came across a simple phrase the other day: More blessings than lessons. Simple words, but the timing was right—and it gave me reason to pause and reflect.

If you’ve been at this long enough, you know the lessons come first. Hard ones. Lessons about people. About clients. About decisions you replay in your head on long trips home. This business will teach you—sometimes gently, often not.

But there comes a season when you look up and realize something has shifted.

These days, I’m surrounded by blessings. The people I get to work with. The clients who trust us with their challenges. The relationships built over time, not transactions. Even the quiet moments—sharing a meal with a client, exchanging ideas, learning from one another—feel like gifts.

In the office, it’s a blessing to lead a team that doesn’t need constant supervision. You stay engaged, you step in when needed, but things work because good people are doing good work.

That didn’t happen by accident.

I’m grateful for the lessons—every tough one—because they shaped the judgment, patience, and perspective that make today feel different. I thank God for those lessons, because they paved the way for this season of blessings.

The reminder for all of us is simple: don’t just count your blessings. Be the blessing someone else is counting on.

It’s a great day to start.

 

 

MESSAGING MATTERS…Wide World of Little League

MESSAGING MATTERS…Wide World of Little League

For those who remember ABC’s classic Wide World of Sports, Jim McKay opened every broadcast the same way: “The thrill of victory… and the agony of defeat.” Not exactly spanning the globe here—but on a Little League field this week, we lived out that line perfectly.

My son Ford’s team was down five runs heading into the final inning. Then came the rally. Two runs scored. Energy everywhere. You could feel the comeback building. Until a close play at second ended it all. A call that didn’t go our way.

Emotions boiled over. Words were said. Respect slipped. I pulled Ford aside to the outfield, through tears and frustration, and did what every parent dreads but must do—correct in the moment. I told him something that’s hard to hear at any age: sometimes the call is wrong, and sometimes it still stands. Authority isn’t perfect. Life isn’t fair. But respect is not optional.

Even now, I still think the runner was safe. And I’m glad the call was made anyway.  Because competition isn’t just about winning. As famed GE CEO Jack Welch once said, it’s about learning and growing. That message matters in business, in life, and yes, on a Little League diamond.

The next night at practice, I saw something different from Ford. Focus. Determination. A ball hit harder than I’d ever seen.

The game goes on. The next pitch is coming. Be ready to play.

MESSAGING MATTERS…Touch ‘Em All, Everyday!

MESSAGING MATTERS…Touch ‘Em All, Everyday!

At our monthly kick-off meeting, I shared a message that matters just as much to our clients as it does to our team.  It was from baseball Hall of Famer Babe Ruth who said, ‘Yesterday’s home runs don’t win today’s game.’ In our world—especially with March marking the start of the automotive Selling Season—that truth hits even harder. Yesterday’s results don’t move today’s needle.

Baseball makes it simple: every at‑bat stands on its own. Some swings connect; some don’t. Babe hit 714 home runs, yet he struck out 1330 times. What matters is stepping back in with intention and clarity.

Nick Saban puts it in the terms I believe in: ‘Be where your feet are.’ As we get busier, as traffic grows, and opportunities pick up this month, being fully present is how you create momentum that lasts. Focus on what’s in front of you, not the pitch you missed yesterday or the one you’re hoping for tomorrow.

What encourages me most is when people—inside our agency and across the dealerships we serve—keep showing up ready. Prepared, committed, engaged. Our clients see it. Your customers feel it. Those are real wins, and they build trust.

Wherever you work, whatever role you play, one truth applies: you own your at-bat. See what’s important, take your swing, and crush it. Every day gives you another shot to touch ’em all…and nothing says job well done like ‘It’s a Home Run!’

 

MESSAGING MATTERS…Positively Golden

MESSAGING MATTERS…Positively Golden

Do you believe in miracles? Forty years after the 1980 ‘Miracle on Ice,’ we watched another golden moment unfold as Team USA topped Canada 2–1 in overtime. But the real story wasn’t just the medal—it was the power of encouragement, passed from one generation to the next.

Former players sent messages, families shared memories, and even a jacket from the 1960 gold‑medal team hung in the locker room, reminding every player: people who walked this path before you are still cheering you on. Mike Eruzione, the captain of that 1980 team, offered these words the night before the final—‘This isn’t a miracle. We want these guys to achieve something,’—giving this team a lift you can’t measure on a scoreboard.

And the winning golden goal? Scored with a smile—despite two teeth missing that were knocked out minutes earlier —proof that joy shines brightest when people feel supported.

That same dynamic plays out in business. Talent matters, but belief—shared openly and consistently—matters more. Support from across the roster, from veterans to new hires, strengthens teams, builds confidence, and turns ordinary work into exceptional performance.

As I wrote earlier this year, the right message takes us from zero to understood. Encouragement may not create miracles every day, but it creates momentum. And momentum can make any team—on the ice or in the office—positively golden.

MESSAGING MATTERS: A Most Interesting Man in My World

MESSAGING MATTERS: A Most Interesting Man in My World

The Most Interesting Man in the World is a well‑known TV commercial character—but in my world, we just lost a real one. George Barber passed away Monday, and with him, Birmingham lost a visionary whose life proved what can happen when you stay true to your own message.

Mr. Barber never chased trends or tried to be anything other than himself. He raced Porsches to 63 first‑place wins. He restored classic cars. He eventually amassed the world’s largest motorcycle collection. And when his passion outgrew the walls around it, he didn’t wait—he built.

In 2003, he opened the 880‑acre Barber Motorsports Park with its 2.38‑mile track, investing $52 million of his own money into a dream that now draws nearly 400,000 visitors a year. His 1,800‑plus motorcycles weren’t possessions to him; they were stories—machines he believed would “talk to you” if you listened.

I grew up hearing stories about Mr. Barber. My Uncle Jerry and George raced together in high school. To our family, and many others, Mr. Barber wasn’t just a businessman—he was a quiet force of nature, driven not by applause but by vision.

Birmingham is better because George Barber decided to build what only he could see. I enjoyed the excitement of the Barber Motorsports Park, racing Porsches there in the early 2000s.  And in a week when I was already reflecting on staying focused on your own strengths instead of comparing yourself to others, his passing brought that message home.

And my closing thought for this most interesting man, George Barber…

From the green flag to the checkered flag, his was a race well run.

AMA Hall of Famer George Barber Passes at 85 | Motorcycle.com

 

MESSAGING MATTERS: I Love the Messenger

MESSAGING MATTERS: I Love the Messenger

Last night after dinner, my daughter Anne Charlotte sat beside me and read the peer helper application she had written. At her middle school, Peer Helpers are a small group of seventh graders chosen to tutor classmates, guide new students, and support kids with special needs—students who lead by example. She began with her strengths: kind to others, a strong leader, a compassionate friend. All the qualities any parent hopes to hear.

 

Then she moved to her weaknesses, and one line stopped me. She wrote that she struggles with comparing herself to others, explaining, “It’s easy to look at people on social media with a longing eye.” That hit harder than I expected—not because it was surprising, but because it was familiar. She’s 11, and she put words to something adults wrestle with every day.

 

In business and in life, it’s just as easy to measure ourselves against competitors, leaders, or success stories and feel that same subtle pull—the quiet comparison, the quiet doubt. Listening to her, I was reminded of a truth we all forget from time to time: the only person any of us can truly be…is ourselves. Everyone else is already taken.

 

Charlotte reminded me that every person and every business have their own path. The only story I can write is mine. The only story she can write is hers.

 

Her honesty made me realize how often we slip into comparison without noticing. And it reminded me why listening matters. Sometimes the most meaningful message doesn’t come from a book or a keynote—it comes from someone sitting next to you, willing to be honest.

 

I’m proud of her awareness, and grateful for the reminder she gave me.

 

Thanks for sharing, Anne Charlotte. I heard it.

MESSAGING MATTERS: Quick, Slow & Slower

MESSAGING MATTERS: Quick, Slow & Slower

In a fast-moving organization like ours, speed is often a strength—until it isn’t. We push hard for clients, for each other, and for the work. But when messages move too fast, the meaning can get lost. A quick email written under pressure can turn a simple fix into a problem. Tone, punctuation, even one aggressive sentence can unintentionally escalate a situation.

I remind myself often: keep messages short, clear, steady, and without emotion. Some days I hit the mark; other days I miss. But the discipline matters. If we’re trying to solve a problem, tearing someone down—intentionally or not—never gets us there faster. Communication should build, not bruise.

Messaging matters every day. In tone. In timing. In delivery. Last week I talked about the power of something as small as a smile—how it creates warmth and connection. In the past few days, I’ve seen how stress and frustration can flip that same dynamic the other way, especially over email. It’s a reminder that every message carries weight. Every message influences success, trust, and progress.

The simple rhythm still holds true: quick to listen, slow to speak, and slower to anger. Biblical, yes—but also practical. Emotional control is a strategic advantage. Slow the message down just enough to get it right. That’s how we move fast in the ways that actually matter.

MESSAGING MATTERS…The Power of a Smile

MESSAGING MATTERS…The Power of a Smile

In business, a smile is more than polite—it’s powerful. A study I read this month revealed that 77% of people who bought a car said they connected with their salesperson because of how that person made them feel. Nothing creates that connection faster than a genuine smile. It communicates warmth, trust, and sincerity before a single word is spoken. If messaging matters—and it does—your smile may be your most powerful message.

Yet the truth is, smiling isn’t always top of mind. We all have good days, tough days, and those days when we’re locked in so tightly—focused, grinding, deep in the zone—that smiling doesn’t even occur to us. I fall into that place myself. But one intentional smile, even in those moments, can reset the tone and remind the people around us that they matter. It lightens the room without weakening the work.

From there, everything else becomes a bonus. Zig Ziglar said that among the things you can give and still keep are your word and your smile. In a world where transparency matters more every day, that smile signals honesty and openness far better than any scripted line.

And beyond business, smiling simply makes life better. It reduces stress, boosts immunity, and lifts your mindset. Award-winning songwriter Patty Griffin captured it beautifully when she said a small smile is her way of saying, ‘I see you. You’re not invisible to me.’

A smile makes business better. A smile makes life better. And your smile may be your most powerful message today.